Participation in Growtech Eurasia, the most important Turkish Agricultural Trade Fair
The agricultural biotechnology company from Murcia expands the activities of its subsidiaries in the USA, Mexico, China and Turkey. One of the best performing subsidiaries is in Turkey. The agricultural and food sector in this country accounts for more than 7.1% of GDP and employs more than a quarter of the active population. These figures make it the seventh most important agricultural producer in the world.
Symborg’s plans for increasing its profile in the country rely on promoting the use of microorganisms in agriculture. Symborg was one of the main exhibitors in the Growtech Eurasia 2016 International Trade Fair held from 30 November to 3 December in the Turkish city of Antalya. Participants included 700 companies and 80,000 visitors, making Growtech Eurasia one of the most important agricultural fairs in this part of the continent of Asia and the most important in Turkey.
The Symborg stand at Growtech, located in the nutrition and plant conservation pavilion, exhibited several of the company’s products, particularly highlighting MycoUp for its excellent properties as a enhancer in strawberry, table grape and also horticultural crop cultivation, all of them strategic crops for the company.
Production totals in Turkey reached 38.6 million tonnes of cereals, 28.5 million tonnes of vegetables and 17.5 million tonnes of fruit in 2015. It was also one of the largest exporters of agricultural products in the world. In 2015, it exported 1781 types of agricultural products to 190 countries, representing an export volume of 16,800 million dollars. The Symborg Country Manager in Turkey, Job Ferrando explained, “Turkey is one of the most important markets in the agricultural world and all leading Bioagro sector companies regard it as a priority, not only as a target market but also as an access point to other markets when planning expansion to countries in the surrounding regions such as Eastern Europe, Middle East and North Africa”.
Symborg in Turkey
Symborg’s subsidiary in Turkey is in the city of Antalya, in the South-East of the country on the Mediterranean coast, one of Turkey’s main agricultural centres. Since its introduction at the end of last year, the company has been administratively and commercially active, constantly communicating the efficacy of its products and gaining market share in the country.
Microorganisms in Agriculture
Symborg’s products, based on the company’s patented mycorrhizal fungus, Glomus iranicum var. tenuihypharum, are able to colonise plant root systems to promote higher root growth. Increased roots lead to greater efficiency in absorption of water and nutrients and therefore increases in crop yield and fruit quality.
“The use of microorganisms as enhancers for crops is novel and generates a lot of interest in Turkey. We receive a lot of questions about our fungus, Glomus iranicum var. tenuihypharum. We are fully confident that our participation in Growtech has contributed to higher visibility of our brand and will help us disseminate the efficacy of our products“, said Job Ferrando.
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